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By Adrianne Pasquarelli - 4 hours ago. Register to become a member today. You'll get the essential information you need to do your job better, including.

To get unlimited content and more benefits, check out our Membership page. We are glad you are enjoying Advertising Age.

To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. I did not like your favorite ad. Or I liked an ad that was totally stupid. Or, worse, I trashed an ad that you personally worked on. On top of that, I totally missed that ad. And that other ad. And two other ones.

And what about Ford? Ad reviewing, like any other reviewing, is subjective. And for the Super Bowl, it's even more nebulous.

Because what makes a good Super Bowl ad doesn't necessarily make a good ad-ad. There are different expectations. And ad reviewing isn't done in a "natural" environment.

It's not like I sat down during the game and whipped up 4, words. This was written last week, in an office rather than Sunday night surrounded by drunks.

If any ads are missing it's for one of the following reasons: That bit of house-keeping out of the way, let's proceed with the review. This year, aside from star rankings -- four stars being best, two being perfectly serviceable and below that, well, you know -- we arranged them from best to worst, top to bottom. Are you surprised that RadioShack is in the top spot?

I was almost as surprised by that as by where Chrysler ended up. But you can only run the same play for so long before it ceases to be effective. In an attempt to update its stores and its image, RadioShack does something few brands have the backbone to do: The reality in this case is that if Americans think of Radio Shack at all, it's as a relic.

So, the young store employee, after answering the phone, announces, "The 80s called. They want their store back. After they ransack the place, we're treated to the updated look of Radio Shack. Whether or not that convinces people to walk into the stores remains to be seen, but altogether a solid attempt to persuade them. The last time Tim Tebow appeared in a Super Bowl ad, it was for a serious pro-adoption spot with a pro-life slant.

An NFL hopeful at the time, experts wondered if his religious stance would sabotage his endorsement career. Turns out his actual skills or lack thereof took care of that.

A flash-in-the-pan run for the Broncos a few years back netted him deals with Jockey and TiVo, but now the Heisman Trophy winner is contract-less. Which is great news for T-Mobile and Super Bowl viewers, because these two spots—from Butler Shine Stern and Partners—are on message for the product and for Tebow, who gamely makes light of his own situation as he enjoys life sans contracts. The joke might fly over the heads of non-football fans. But you know what? We deserve some jokes just for us.

Has a Clydesdale ad ever sold a single Budweiser? Bud's Clydesdale ads typically don't even have a bottle or can of beer anywhere in sight. Does this ad reach the same emotionally satisfying climax as last year's "Brotherhood"?

In fact, the ending, such as it is, raises more questions than answers. If you didn't hear all of digital America go "Awwww" last Wednesday when this was released, you definitely did when million people saw it during the game—even if you weren't watching. Bud's in the weird position of feeling like it absolutely has to provide one of these every year.

But, hey, wouldn't you love it if consumers demanded to see your ad every year? This was one of the campaigns heavily teased on TV. Yes, marketers are now running ads for their ads.

The teasers for this one were worrisome, but happily the in-game ads were fun, appropriate for the Super Bowl and exactly what we expect from Bud Light. Some guy agrees to accompany an attractive woman -- no questions asked -- if she gives him a beer. Did anyone expect him to say no? Unless he's a CIA operative, happily married or one of those insufferable craft-beer snobs, what guy wouldn't?

The proposition that drinking Bud Light might lead to a night of limo rides with models, sharing an elevator with Don Cheadle and his llama, or playing Arnold Schwarzenegger in "tiny tennis" is preposterous. But it's fun watching it happen. Intuit's TurboTax continues its recent campaign with a spot that's going to speak directly to the millions of football fans watching the game who like neither Seattle nor Denver.

It's funny, it's relevant to football in general and the Super Bowl in particular. It even attempts to make the ad relevant to tax preparation. The Super Bowl might not be holiday for you, the hater of Seattle and Denver. But thanks to TurboTax—and, presumably, a big honking return—tax day can be your holiday. If you don't watch cable news or read easily excitable web outlets, you may have missed the "outcry" last year when Cheerios first featured this interracial family.

Apparently the mixed-race kid was enough to infuriate the mouth-breathing racists that lurk among YouTube comments.

And that was enough to become news. Kudos to General Mills for sticking its thumb in the eyes of such idiots and for making a hell of a cute commercial that continues its campaign of oddly touching moments centered around breakfast cereal. Put aside the fact that GoDaddy, at least for 30 seconds or so, has grown out of its teenage-boy tactics of over-sexed, too-hot-for-TV ad antics. In this spot introduced by John Turturro, a real woman -- as in not an actress playing a part and also not a model wearing a bikini -- notifies America and her boss that she's quitting.

With a website powered by GoDaddy, she'll be working from home. This ad taps into a consumer fantasy telling the boss sayonara and makes a selling point.

Is it wrong to like an ad because it will make Pat Buchanan stand on the side of the road and cry one single tear over what has become of "his" country? Damn right it is. I have to admit that I thought the entire teaser effort for this spot was a misguided waste of money—especially considering the amount the company must have spent on Ben Kingsley, Tom Hiddleston, Mark Strong, that helicopter and shooting on location.

The biggest issue with teaser campaigns is that casual Super Bowl fans don't necessarily watch the playoffs so if your ad depends on a convoluted setup, it won't necessarily work. This teaser campaign also looked like it was teasing a movie, not a car ad. All that said, this is an ad that does exactly what Jaguar set out to do—make the car seem like a sexy bad boy with British roots rather than something churned out by India's Tata Motors.

The F-Type Coupe looks amazing, the men are dapper and slightly dangerous, and the script, while describing the appeals of British villains, also describes a car that sounds right, is more precise and is obsessed with power.

The commercial is so British, in fact, that Mark Strong even pronounces Jaguar the correct way according to Brits. Bruce Willis and Honda would like to interrupt third-quarter festivities with a safety message. Thankfully, it turns out to be rather funny, in a weird sort of way, thanks to Fred Armisen who's usually weirdly funny. It's not easy to make an auto safety message funny.

This one's a charmer in which a dad, using intuition and lightning-fast reflexes, repeatedly saves his apparently accident-prone son from near-death experiences. The first couple of scenarios may even make new parents squeamish, but overall the spot is funny.

The ad, which pulls off sweet and funny, also bothers to show a clear product attribute in a realistic situation: It's not a sexy ad. It's not a sexy product. What the hell is a floor-mat marketer doing in the Super Bowl? Making a name for itself, that's what. Without the help of a contest or gimmicks, WeatherTech and Pinnacle Advertising and Marketing, deliver a fairly solid ad. The ad doesn't explain that it uses lasers to create floor mats to precisely fit your vehicle, but it does show the product and implies the possibility of employment for your fellow citizens.

It's also an ad that won't look out of place in non-Super Bowl programming. A third spot for T-Mobile? From a different agency? This one's text only, set to Roger Miller's "Whistle Stop" from Disney's "Robin Hood" , and tells folks that yes, you can break up with your crummy carrier, and T-Mobile will pay for the broken contract.

And, no, T-Mobile is definitely not saying that because it's on its "fourth margarita. The only off note from this spot is that it implies T-Mobile isn't the sort to spend gobs of cash on celebrities.

You mean like Tim Tebow? Adland may know Goldiblox as the girls' toy company that got into a legal dispute with the Beastie Boys for using a song without permission. The average consumer is going to know them for winning an Intuit contest for small businesses and getting a rather kick-ass Super Bowl spot featuring the musical stylings of Quiet Riot and a horde of little girls using engineering and other mechanical skills to blast all those pink girly toys into space.

Even if Volkswagen's sales haven't been the best in the U.

In Shocking Upset, RadioShack Wins the Super Bowl | Special: Super Bowl - Ad Age

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